What is a planogram?Ī planogram is an important visual merchandising tool that presents the layout of products throughout a brick-and-mortar store - on shelves and in displays. Think of it like a schematic that documents in what aisle and on what shelf you can find a specific product. In addition to planograms that map out a whole store floor, a retailer may include sub-planograms for every: You may also see planograms used as flow charts to track how shoppers typically navigate through the store and proceed to point of sale. It’s this level of detail that allows nearly any type of retailer to find the absolute best placement for their products. However, the complexity and detail of a planogram depend on a store’s size, product offerings, and software (or tools) they used to create the planogram.
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